Cases in Rural Marketing: An Integrated Approach
By C. S. G. Krishnamacharyulu,Lalitha Ramakrishnan
Publisher:
Pearson India, 2006
ISBN: 9788131775844
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Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
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