Cases in Rural Marketing: An Integrated Approach

By C. S. G. Krishnamacharyulu,Lalitha Ramakrishnan
Publisher: Pearson India, 2006
ISBN: 9788131775844
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Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Cover
Preface
Acknowledgements
Contents
Part 1: Orientation
Part 2: Rural Marketing Perspectives
Part 3: Market Analysis and Information Systems
Part 4: Product Strategies
Part 5: Price Strategies
Part 6: Promotion Strategies
Part 7: Distribution Strategies
Part 8: Marketing Strategies
Index
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