Management Research Methodology

By K.N. Krishnaswamy; Appa Iyer Sivakumar; M. Mathir..
Publisher: Pearson India, 2006
ISBN: 9788131797709
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A student or a practitioner of management research is confounded by uncertainties in the search and identification of the research problem, ramifications of research design, and obstacles in obtaining accurate data and complexities of data analysis. Management Research Methodology: Integration of Principles, Methods and Techniques seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in an easy way.
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