International Business Management

By Business and management
Publisher: Pearson India, 2011
ISBN: 9788131798744
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International Business Management: For VTU is written with a focus on managerial aspects, and encourages students to explore international business as a career choice. Using contemporary examples, scenarios and cases to help students effectively put theory into practice, the book extensively examines topics on international business, including coverage on theories of international trade, elaborating the theory of intra-industry trade and the theory behind outsourcing as well as intensive discussion on inward- and outward-oriented policies of international trade.
Part 1 Concept of International Business
Part 2 International Business Environment
Part 3 Strategy of International Business
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