Management Research Methodology

Management Research Methodology: Integration of Principles, Methods and Techniques (For Anna University) adopts a balanced approach involving theory, applications and computations of research methodology for business students and entry-level managers. The text blends problem-solving techniques, creative aspects, mathematical modeling and quantitative approaches in a reader-friendly manner for enhanced understanding. Covering special topics like creativity, soft-system methodology, mathematical modeling and heuristics programming, this text serves as a handy reference for systematic research in production or operations, finance, marketing, and human resource management. Students studying management research, the social sciences, and industrial management will find this text a valuable guide to the subject.