Management Research Methodology

By K. N. Krishnaswamy,Appa Iyer Sivakumar,M. Mathira..
Publisher: Pearson India, 2011
ISBN: 9788131798911
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Management Research Methodology: Integration of Principles, Methods and Techniques (For Anna University) adopts a balanced approach involving theory, applications and computations of research methodology for business students and entry-level managers. The text blends problem-solving techniques, creative aspects, mathematical modeling and quantitative approaches in a reader-friendly manner for enhanced understanding. Covering special topics like creativity, soft-system methodology, mathematical modeling and heuristics programming, this text serves as a handy reference for systematic research in production or operations, finance, marketing, and human resource management. Students studying management research, the social sciences, and industrial management will find this text a valuable guide to the subject.
Part A Scientific Method in Management Research
Part B Research Problem
Part C Research Design-Types of Research
Part D Research Design for Data Acquisition
Part E Acquisition and Preparation of Research Data
Part F Data Analysis and Reporting
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