Marketing and Human Resource Management

By Matthew / Shitole / Nair / Sitalaxmi
Publisher: Pearson India, 2012
ISBN: 9788131799710
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Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
Cover
Contents
Preface
Acknowledgements
Syllabus
Pattern of Question Paper
Section I: Marketing
Section II: Human Resource Management
Model Question Papers
Index
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