Methodology of Business Education: For Kerala University

By Mathew Emmanuel
Publisher: Pearson India, 2010
ISBN: 9788131752654
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Business Education: For Kerala University has been specially designed to serve as a complete textbook for the first-semester B.Com. course of the University of Kerala. It has been prepared according to the new syllabus framed under the choice-based credit and semester system (CCSS). The content for this work has been carefully selected and organized to provide an integrated learning approach to business education.
Cover
Methodology of Business Studies
Copyright
Contents
Preface
About the Author
Introduction to Business Studies
Establishing a Business and Entrepreneur Heuristics
Functioning of Organizations and New Management Tools
Consumer Protection and Intellectual Property Rights
Managing Information
Appendices
Backcover
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