Objective Marketing Aptitude

Marketing Aptitude is a must for any individual aspiring to secure job in a bank as almost all the banks include the marketing awareness section in the recruitment examinations. In view of the upcoming Bank PO and Clerk examinations like IBPS PO Clerk, SBI PO Clerk, LIC AAO, Railway Recruitment Exams, etc Arihant has come up with a revised edition of the highly popular Computer Awareness which is equally useful for IBPS, SBI (Bank PO Clerk) and other banking recruitment entrances. The book has been revised keeping in mind the recent pattern of banking examinations. The book on computer awareness has been divided into 16 chapters namely Introduction to Marketing, Marketing Environment, Marketing Mix, Consumer Behaviour, Market Segmentation, Marketing Management Planning, Product Life Cycle (PLC), Channels of Distribution, Pricing, Advertising, Personal Selling, Sales Promotion, Branding, Packaging Labeling, Marketing Research, Consumer Protection and Modern Marketing System, each....