Business Research Methods

By Naval Bajpai
Publisher: Pearson India
ISBN: 9788131798256
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Salient Features:
  1. Each of he nineteen chapters has a chapter-operating as�  well as end-of-chapter case or case study.
  2. Research in Action confers on readers the ability to link concepts in the chapter with the latest practices of the study.
  3. Implementation of software for solutions to problems minimizing computational hassles.
  4. Extensive use of explanatory dialogue boxes reinforce critical concepts, providing simple descriptions for complex theories.
Front Cover
Books Details
Publisher Details
Dedicated To
Brief Contents
Contents
About the Author
Preface
Part I Introduction to Business Research
Part II Research Design Formulation
Part III Sources and Collection of Data
Part IV Data Analysis and Presentation
Part V Result Presentation
Appendices
Glossary
Name Index
Subject Index
Back Cover
Ratings & Reviews
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