Principles of Marketing and E-Commerce
By Isita Lahiri, Sujit Kumar Ghosh
Publisher:
Pearson India, 2011
ISBN: 9788131798379
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Salient Features:
- Each chapter consists of short and type questions for active class discussions.
- Includes solved model papers.
- The book will help students clarify their concepts helping them to gain practical insight as per the current market environment.
- Each chapter ends with a Students Ready Reckoner which assists the readers in reviewing what they have read.
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