Business Communication : Concepts, Cases, And Applications, 2 Edition

By Mukesh Chaturvedi, P. D. Chaturvedi
Publisher: Pearson India
ISBN: 9788131798195
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This edition has an interactive learning design. The text includes many new pedagogical feature :

  1. Each chapter starts with a vignette called Communication at Work, which provides a snapshot of some of the key issues addressed in the chapter .
  2. Communication Snapshots and Exhibits illustrate sample of written business communication and explain them in detail.
  3. Margin notes highlight important definition and facts and draw attention to the learning objectives covers in particular section.
  4. Case studies help students analyze various issues related to business communication.
  5. Review Your Learning questions,Reflect on Your Learning questions,Apply Your Learning questions, and Self-check Your Learning questions provided a host of practice question for students to improve their chapter concept and analytical skills.
Front Cover
Book Details
Publisher Details
Dedicated To
Brief Contents
Contents
Preface
About the Authors
Part 1: Theory of Business Communication: The Profile of an Effective Communicator-A Case Study
Part 2: Forms of Business Communication
Part 3: Types of Written Business Communication
Part 4: Applications of Business Communication
Appendix 1: Grammar, Usage, and Style
Appendix 2: The Process of Research
Appendix 3: A Sample Report
Index
Back Cover
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