Business Communication : Concepts, Cases, And Applications, 2 Edition

This edition has an interactive learning design. The text includes many new pedagogical feature :

1. Each chapter starts with a vignette called Communication at Work, which provides a snapshot of some of the key issues addressed in the chapter .
2. Communication Snapshots and Exhibits illustrate sample of written business communication and explain them in detail.
3. Margin notes highlight important definition and facts and draw attention to the learning objectives covers in particular section.
4. Case studies help students analyze various issues related to business communication.
5. Review Your Learning questions,Reflect on Your Learning questions,Apply Your Learning questions, and Self-check Your Learning questions provided a host of practice question for students to improve their chapter concept and analytical skills.