Business Communication Skills

By Meeta Ghosh
Publisher: Pearson India, 2011
ISBN: 9789332502895
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This book covers all topics nessary for learning business communication skills and integrates them with English language learning. With an equal emphasis on verbal and non-verbal communication, it provides all the tools necessary to excel in group discussions, interviews and in business correspondence. Written in a clear and lucid style, with casae studies and activities at every learning post, it facilitates better unerstanding and usability of each aspect of communication skills.

With its focus on all the basic aspects of business communication, this book is indispensable for teachers and students of BCom and BBA, and for the first-time learners of these skills.

Features:

  1. Case studies, activities, exercises and assessment integrated into each chapter.
  2. User-friendly language and diagrams to provide clear understanding of concepts.
  3. Combines business communication and English language skills.
  4. Equal weightage to verbal and non-verbal communication including kinesthetic methods of communication behaviour.
Front Cover
Title Page
Book Details
Contents
About the Editor
1. Fundamentals of Communication
2. Nonverbal Communication
3. Listening
4. Interpersonal Skills
5. Negotiations
6. Interviewing
7. Group Communication
8. Making Presentations-Getting Started
9. Communication for Employment-Application Letter
10. Writing Effective Memos
11. Structure and Layout of Letters
12. The Framework of a Report
13. Writing Reports
14. Managing Data and Using Graphics
15. Caselets and Questions
16. Vocabulary
Back Cover
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