Services Marketing : Text and Cases, 2 Edition
By Harsh V. Varma
Publisher:
Pearson India
ISBN: 9789332504905
Ratings

Available for:



Install Access on free Reader to read this eBook.
![]() |
Get our eBooks - Smarter , Lighter , Greener
|

Important Features:
- Class Interactive, a newly added feature to stimulate classroom discussion.
- Restructured content and newly added topics to facilitate ease in understanding the subject.
- Additional end-of-chapter mini-cases based on contemporary topics like service product, pricing and process people, to name a few.
- Two new book-end cases on current market scenarios.
- Focus on operational issues like service quality and management of demand and supply.
- End-of-chapter review questions and practical exercises to help readers understand concepts better.
|
||||