Case Studies in Management

By J. A. Kulkarni, Asha Pachpande, Sandeep Pachpande
Publisher: Pearson India, 2011
ISBN: 9789332504875
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Features:
  1. Case studies of organizations following a global management approach are different from those of conventional or traditionally managed business units.
  2. Case study methods used for providing clarity on management concepts mostly focus on either imaginary situations or events based on records of failures or successes in the organizational setup.
Front Cover
Title Page
Book Details
Publisher Details
Dedicated To
Contents
Preface
Acknowledgements
About the Authors
Business Case Studies and Their Relevance to Management Education
Case Study Development Methodology
Computed Tomography-Scan Method of Case Study Analysis
Part 1: Human Resources and Industrial Relations Management
Part 2: Marketing Management
Part 3: Finance Management
Part 4: Operations Management and Entrepreneurship
Part 5: Mergers and Acquisitions, Corporate Governance and Innovation Management
Back Cover
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