Case Studies in Marketing
By Sidharth Balakrishna
Publisher:
Pearson India, 2011
ISBN: 9789332505186
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Salient Features:
- Presents the most up-to-date and contemporary case scenarios, from companies like Hindustan Unilever, BPCL, and Maruti.
- Designed so that students can work individually or as teams.
- Makes classroom more interactive through different approaches like discussion questions and class discussions.
- The cases running across diverse industries equip students with the dynamics of the current industrial status, preparing them for application in real-world situation.
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