Case Studies in Marketing

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By Sidharth Balakrishna

Publisher: Pearson India, 2011

ISBN: 9789332505186

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Salient Features:

Presents the most up-to-date and contemporary case scenarios, from companies like Hindustan Unilever, BPCL, and Maruti.
Designed so that students can work individually or as teams.
Makes classroom more interactive through different approaches like discussion questions and class discussions.
The cases running across diverse industries equip students with the dynamics of the current industrial status, preparing them for application in real-world situation.

Front Cover

Title Page

Book Details

Publisher Details

Dedicated to

Contents

Preface

About the Author

1. Fair and Lovely: Creating Demand

2. BPCL: Ushering in a Retail Revolution

3. Frooti's Innovative Campaign

4. Britannia Industries Ltd.: Revitalizing a Brand

5. Haldiram's: Getting the Four Ps Right

6. Maruti Suzuki

7. Coca-Cola

8. Bharti Airtel: Ringing in a Revolution

9. All Out's Audacious Strategy

10. Discovery Channel: Going Local

11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid

12. Food for Further Thought

Back Cover

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		Case Studies in Marketing <strong>Salient Features:</strong><br/><ol... \|			INR 359.10