Case Studies in Marketing

By Sidharth Balakrishna
Publisher: Pearson India, 2011
ISBN: 9789332505186
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Salient Features:
  1. Presents the most up-to-date and contemporary case scenarios, from companies like Hindustan Unilever, BPCL, and Maruti.
  2. Designed so that students can work individually or as teams.
  3. Makes classroom more interactive through different approaches like discussion questions and class discussions.
  4. The cases running across diverse industries equip students with the dynamics of the current industrial status, preparing them for application in real-world situation.
Front Cover
Title Page
Book Details
Publisher Details
Dedicated to
Contents
Preface
About the Author
1. Fair and Lovely: Creating Demand
2. BPCL: Ushering in a Retail Revolution
3. Frooti's Innovative Campaign
4. Britannia Industries Ltd.: Revitalizing a Brand
5. Haldiram's: Getting the Four Ps Right
6. Maruti Suzuki
7. Coca-Cola
8. Bharti Airtel: Ringing in a Revolution
9. All Out's Audacious Strategy
10. Discovery Channel: Going Local
11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid
12. Food for Further Thought
Back Cover
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