Case Studies in Marketing

By Kanwal Nayan Kapil, Jaydeep Mukherjee
Publisher: Pearson India, 2011
ISBN: 9789332505162
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Features:
  1. Eighteen cases, divided into seven parts- Introduction to marketing, gaining marketing insights and marketing environment, customer connect, building brands, marketing offering for value creation , delivering value, marketing communication.
  2. Case based on companies like Nokia, GlaxoSmithkline, Life Insurance Corporation of India, and Nestle.
  3. A wide variety of cases touching almost all aspects of marketing.
  4. Case design on actual classroom teaching.
  5. Teaching notes for instructors.
Front Cover
Title Page
Book Details
Publisher Details
Dedicated To
Contents
Preface
About the Authors
Part 1: Introduction to Marketing
Part 2: Gaining Marketing Insights and Marketing Environment
Part 3: Customer Connect
Part 4: Building Brand
Part 5: Marketing Offerings for Value Creation
Part 6: Delivering Value
Part 7: Marketing Communication
List of Contributors
Back Cover
Ratings & Reviews
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