International Business: Concept, Environment and Strategy

New to This Edition :

1. Addition of new case studies and study topics to enhance the quality of the book.
2. Addition of boxes using Indian and other examples for better understanding.
3. Intensive discussion on inward- and outward-oriented policies of international trade.
4. Revised tables, figures and text to provide up-to-date information.
5. Comprehensive discussion on trade barriers and taxation issue.
6. Marginalia for easy recapitulation of concepts.