Rural Marketing

By C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan
Publisher: Pearson India
ISBN: 9789332503694
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Key Features :

  1. Offers readers a comprehensive coverage of rural marketing practices.
  2. Eight new chapters that blend concepts with real-time practices.
  3. Focused on emerging issues in arena of rural marketing.
  4. Complete coverage of social marketing and service and agir-input sectors.
  5. Facilitates analysis of rural consumer behavior and evaluation of competitors practices.
  6. Provides instructors with a complete supplement package comprising PowerPoint lecture slides, an instructors resource manual and the mQuest application.
Front Cover
Book Details
Copyright Page
Dedicated to
About the Authors
Brief Contents
Part 1: New Horizons
Part 2: Insights
Part 3: Designing Strategies
Part 4: Applications
Part 5: Looking into the Future
Part 6: Cases
Back Cover
Ratings & Reviews
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