Rural Marketing
By C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan
Publisher:
Pearson India
ISBN: 9789332503694
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Key Features :
- Offers readers a comprehensive coverage of rural marketing practices.
- Eight new chapters that blend concepts with real-time practices.
- Focused on emerging issues in arena of rural marketing.
- Complete coverage of social marketing and service and agir-input sectors.
- Facilitates analysis of rural consumer behavior and evaluation of competitors practices.
- Provides instructors with a complete supplement package comprising PowerPoint lecture slides, an instructors resource manual and the mQuest application.
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