Rural Marketing

By C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan
Publisher: Pearson India
ISBN: 9789332503694
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Key Features :

  1. Offers readers a comprehensive coverage of rural marketing practices.
  2. Eight new chapters that blend concepts with real-time practices.
  3. Focused on emerging issues in arena of rural marketing.
  4. Complete coverage of social marketing and service and agir-input sectors.
  5. Facilitates analysis of rural consumer behavior and evaluation of competitors practices.
  6. Provides instructors with a complete supplement package comprising PowerPoint lecture slides, an instructors resource manual and the mQuest application.
Front Cover
Book Details
Copyright Page
Dedicated to
About the Authors
Brief Contents
Contents
Preface
Reviewers
Part 1: New Horizons
Part 2: Insights
Part 3: Designing Strategies
Part 4: Applications
Part 5: Looking into the Future
Part 6: Cases
Index
Back Cover
Ratings & Reviews
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