Managerial Economics: Economic Tools For Today's Decision Makers, Global 7th Edition

By Paul G. Keat,Philip K. Y. Young,Stephen E. Erfle
Publisher: Pearson Education Limited, 2014
ISBN: 9780273791959
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Managerial Economics: Economic Tools For Today's Decision Makers, Global 7th Edition
Frontcover
Interactive Spreadsheet Module
Book Details
Publisher Details
Dedicated to
Brief Contents
Contents
Preface
About the Authors
1. Introduction
2. The Firm and Its Goals
3. Supply and Demand
4. Demand Elasticity
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
7. The Theory and Estimation of Cost
8. Pricing and Output Decisions: Perfect Competition and Monopoly
9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly
10. Special Pricing Practices
11. Game Theory and Asymmetric Information
12. Capital Budgeting and Risk
13. The Multinational Corporation in a Global Setting
14. Government and Industry: Challenges and Opportunities for Today's Manager
15. The Global Soft Drink Industry
Appendix A Statistical and Financial Tables
Index
Excel Apps Available on the Companion Website
Back Cover
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